Work At Home

These days, after numerous Google algo updates and what seems to be an all out purge on link farms and places where you used to be able to place articles to garner a free back link or several to your websites, it would seem that the usefulness of article directories is not what it was. The “link juice” coming from general blogs and article repositories has doubtless been reduced to almost zero, so why would anyone bother posting articles to these directories any more?

Well, there is still a good reason to do this, despite the very low level of link juice that they can provide. That reason is diversity of links. One thing that has become pretty obvious in SEO circles is that in order to rank a site, that site must have a wide diversity of link types. which includes a mix of different anchors, as well as bare url links and links pointing to many deep pages in a site and not all to the homepage.

Well, by blasting a large number of articles at directories, you can create an artificial diversity in your backlinks very easily. Those links may not count for much in terms of direct ranking, but they will help to increase the diversity of the total number of links coming in, so that the strong links that contain the keyword anchors that you want to rank for have more potency. #

So don’t discard your favorite article directory list just yet, because it will still have its uses even if the contents will never again add up to much in the way of link juice. They will add up to an increase in link diversity which is good for the long term authority of your site.

Terry Didcott

Work at Home

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In a previous post here at Work At Home, I said I was going to expand on the point of getting your blogs ranked in the search engines and how to do that. Well, here goes…

If that wasn’t enough, you also have to be thinking about keywords. What? These are the terms that people are going to key into Google in order to find your site. Here’s a timely tip. DO NOT START A BLOG ABOUT HOW TO MAKE MONEY ONLINE! There are too many people doing the same thing and to get anywhere, you will have your work cut out for you, so its better to avoid that one for starters and concentrate on keywords that are less competitive.

Take a product that people are likely to buy online, or a service that people are likely to search for. Anything that people need. Where there is a need, there will be websites providing a solution or in some way filling that need. Then look at the competition. Are there millions of competing sites for that keyword phrase, or are there just a couple of hundred thousand? The lower the number of competing sites, the better chance you have of competing yourself.

Then create your main blog targeting this niche. Write your posts with originality and include a liberal smattering of your main keyword as well as some longer related keywords (known as long tail keywords). Here’s an example: Say you decided to target the finance niche (not really recommended as it is also highly competitive). If your main keyword is “Refinancing Credit” then you could also look at similar terms, such as “refinancing home credit” “refinancing personal credit” etc.

Then create several similar blogs on more general aspects of finance and write posts that contain a link to your main site. Make sure the link is anchored, or don’t just link to the url of your main site, but include the keywords in the anchor text of your link. This is important in the nth degree! This will improve your main site’s chances of rising in the SERPs because it has authority. Without the keyword anchor, you will not pass on authority for the keyword, so it is important that you do so!

It will take time, granted, because the search engines and in particular Google are quite slow at counting inbound links for a site, but it will happen and when it does, your site will have authority enough to launch it to wards the front page of the search results, which is where you want to be in order to attract sufficient traffic to make money online from your main blog.

This is how to work at home and how to make money online from your efforts. The process is a long difficult one, but once you get past the initial setting up and promoting stages, the rewards will start to be reaped if you’ve done your work properly.

Isn’t that worth going the extra mile for? See you next time.

Terry Didcott
Work at Home

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