Work At Home

Work at home SEO is really all about getting your website or blog onto page one in the SERPs. The last post Work At Home to Make Money Online, went a long way to explaining how to make money online by working at home once you’ve got the traffic showing up. So now its time to talk about ways to get that traffic to show up!

Getting your website to feature on page one of the search engines results pages, in particular Google as it generates most of the traffic, is a process known as Search Engine Optimization (SEO). There are two sides to SEO, which are known as on-site SEO and off-site SEO.

On-Site SEO

On-site SEO involves optimising your website or blog so that when the search engine bots come calling and crawl all over your pages, they like what they see because its easy to crawl (logical interlinking of internal pages) and it is relevant. Relevancy is all about including your main keywords that you want people to find your site with in the search engines in your content, in the titles of articles and blog posts, in your page header and in your site header. Focusing your site on one particular theme, such as this one is focused on “work from home,” is always a good idea. This makes it easier for the search engines to place your site in their index in the most relevant place so that people will find your site.

Off-Site SEO

Off-site SEO is all about getting links to your site. The more links you get, the more authority that the search engines place on your site and the higher in their index you will rise. The more authority that a link has, the more authority your site will get. Its fairly simple, yet off-site SEO is largely ignored by most website and blog owners. That’s a shame, as off-site SEO probably accounts for 90% of your total SEO.

Did I hear that right?

Yes you did. In fact, with enough high quality links to your site, you can rank number one for your keywords and your site can lok like total crap and be so un-optimised it’s untrue! If you think I’m yanking your chain, just do a search on “credit cards” in Google and then look at the number one, two and three sites.

You’ll find they have very little relevant content and their pages are not particularly well optimised. What they do have, to get to the top of what has to be one of the most competitive, tough niches there is, is a boat-load of quality, authority links. Nothing else.

So if you want to get to the top of your niche, that’s what you’re going to have to do as well. But don’t just get any old links. The best ones come from authority sites, that are relevant to your site and your keywords are anchored in the link. A few of them will help you to outrank a site with hundreds of unanchored links, or links from blog comments or social sites.

So think about that if you work at home and want to do well in your online business with your website or blog. Get onto page one of the search engines and you will attract traffic that will convert into dollars. That’s about all there is to know. The rest is just fluff!

Terry Didcott
Work at Home

1 Comment »

Following on from that rather tongue in cheek post Can I Work at Home for Mony, where I exploited a quick indexing trick in order to get into Google’s index I have to report now that doesn’t work any more.

It looks like the people at Google were watching Vic’s and Griz’s blogs and saw them telling everyone how to use it and then got the ass and slammed that door! Oh well, bollocks it was a bloody useful tool and now its gone.

So what else have we got to SEO our way into the index and then claw our way up teh coveted SERPs onto the front page in order to attract some of that make money fast organic traffic that we need to make in order to work at home?

Well, it looks like we’re just gonna have to go back to basics. Yep, the hard slog – writing content, articles for submissions to article directories, directory submissions to get link backs and all that shit. Well just because you want to sit on your lazy ass and not go out to do a nine to five job, doesn’t mean you don’t have to work at home hard for it.

So in order to exploit those make money keywords, its a case of doing the leg-work and getting the back-links, getting the keyword authority, getting whatever you have to do to get up high in the SERPs for your keyword.

Now that doesn’t mean you have to rank for only one keyword. Now in actual fact, to aim for that would be silly especially if you are targeting a highly competitive niche. Better to find lots of long tail keywords that are all related to that niche and target them all.

That way you stand at least a snowball’s chance in hell of getting somewhere, bit by bit. You get to rank high for one long tail keyword, then another and another until eventually your main keyword presence risies along with them.

Ok, that’s all for this post. As you may be able to guess, I’m concetrating on getting content into this work at home blog more than anything else so I can start ranking for some of my long tails as well as provide the search engines with lots of relevant content to this crap make money, or work at home niche.

Why do I call it a crap niche?

Because despite it being called make money, that is something you will most likely NOT make in it!

Hasta luego!

Terry Didcott
Work at Home

2 Comments »