work at home

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The Viability of Running a Home Business

Posted by tel on 16 Mar 2009 | Tagged as: work at home

When it comes to working at home for a living, you often have to call into question the viability of running a home business and all that entails. That’s assuming your income is not as comfortable as you would like or want. Of course, if things are going along swimmingly, then you probably have no need of a post such as this, so I guess its really only being written to help those who need a boost.

So what should you look at in terms of the level of success of your own home business?

Primarily, you need to be aware of the gross income first and foremost. This is what will determine if you need to look at other areas to make any changes or not. Now, the actual dollar value of that income will have different consequences according to where you live. A country with a high cost of living will mean, obviously that you’ll have to have a high gross income in order to live comfortably. Conversely, countries with a lower cost of living will allow you more room for movement. The actual level will therefore be determined by how much you need not just to live, but to cover all costs and leave some aside for a rainy day.

That leads us on to your home business net income, or that dollar amount that you are left with after all the business expenses have been deducted. That includes the costs of domain hosting, domain purchase and registration renewal, software purchse or lease, fees from banks and online payment systems such as PayPal etc. It also includes your real world expenses such as office supplies, stationery, computer expenses or renewal, printer consumables cost of Internet connection etc. Then you have to factor in the cost of your home office space such as a proportion of the mortgage or rent, rates, electricity, telephone etc. Then there is setting aside a portion of your income to cover taxation.

What is left is your net income, or disposable income. Disposable income is no longer accounted in your home business, but is spent nonetheless on things like food, running the car, schooling expenses for the kids, buying clothes, entertainment and all the things that are a part of everyday life.

What’s left is for holidays, savings etc.

If your home based business net income exceeds all your normal outgoings and leaves some in reserve for savings, then you can consider it successful on a moderate level. If it exceeds this and generates a large volume of excess cash, then of course it is successful on a larger scale.

If, on the other hand your home business net income falls short of your living expenses, then you need to look at ways to bolster it and improve its income levels in order to make up the shortfall and then to place you into a situation where you have a surplus.

That’s something I’ll look at in a future post.

Terry Didcott
Work at Home

Content is King

Posted by tel on 20 Mar 2008 | Tagged as: work at home

Following my last post about: Work at Home Blogs and SEO, I mentioned content and how important it is to get plenty of relevant, on-topic content onto your work at home sites and blogs in order to rank well for your chosen keywords in teh search engine SERPs.

In fact it is so important that you should not be too concerned with grammar and spelling and going over and wasting valuable work at home opportunities by proof reading and correcting and re-correcting everything you write. The fact of teh matter is, you want to make money from your site, and that means you need to attract organic search traffic and the only way to do that is to rank high in the SERPs period.

So satisfying the perfectionist needs of a whole bunch of social traffic readers by crossing every “t” and dotting every “i” might be highly commendable and earn you the respect of the writing fraternity, but it won’t make you any bloody money!

So you have to toss a coin and decide which it is, because it is a choice between the two and never the twain shall meet.

You can’t have a great reader base and feed subscriber base running into the hundreds or even thousands if they are all savvy marketers themselves, because guess what? They ain’t gonna click your ads and when people who visit your site don’t click your ads you do not make money. So you might work at home spending long hours on your literary masterpieces but you’re going hungry!

Ok, maybe you’re not starving if you have income from otehr sources and writing online is just a hobby. In that case, you should do teh best you can and get those readers and feed subscribers, because its a great hobby7 to have and you’ll make lots of friends online.

But if your main goal is to make money fast while you work at home, then you need a different approach. You need to NOT attract other marketers to yoru site, NOT procure a huge feed subscriber base and NOT write well!

By writing a little off colour and not quite providing all the information you could do but still writing a whole lot of stuff that is highly relevant to your niche and has a good percentage of your keywords within the text, but not so much that it becomes keyword stuffinmg, you satisfy the serach engines need for lots of fresh, new, original content which will help your site or blog up teh SERPs ladder in order to attr5act organic search traffic.

Why?

Organic search traffic WILL click on your ads and ergo make money fast for your work at home opportunity site. If that makes sense to you (and it should) then at least this post will not have you shaking your head and going away thinking “That bloke just wrote a bunch of crap and I wasted my time reading it.” Because you didn’t waste your time as the moral of ths story is highly useful to you if your goal is to make money online while you work at home.

That’s all for now, more later,

Hasta pronto chicos…

Terry Didcott
Work at Home

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