Work At Home

Work at home SEO is really all about getting your website or blog onto page one in the SERPs. The last post Work At Home to Make Money Online, went a long way to explaining how to make money online by working at home once you’ve got the traffic showing up. So now its time to talk about ways to get that traffic to show up!

Getting your website to feature on page one of the search engines results pages, in particular Google as it generates most of the traffic, is a process known as Search Engine Optimization (SEO). There are two sides to SEO, which are known as on-site SEO and off-site SEO.

On-Site SEO

On-site SEO involves optimising your website or blog so that when the search engine bots come calling and crawl all over your pages, they like what they see because its easy to crawl (logical interlinking of internal pages) and it is relevant. Relevancy is all about including your main keywords that you want people to find your site with in the search engines in your content, in the titles of articles and blog posts, in your page header and in your site header. Focusing your site on one particular theme, such as this one is focused on “work from home,” is always a good idea. This makes it easier for the search engines to place your site in their index in the most relevant place so that people will find your site.

Off-Site SEO

Off-site SEO is all about getting links to your site. The more links you get, the more authority that the search engines place on your site and the higher in their index you will rise. The more authority that a link has, the more authority your site will get. Its fairly simple, yet off-site SEO is largely ignored by most website and blog owners. That’s a shame, as off-site SEO probably accounts for 90% of your total SEO.

Did I hear that right?

Yes you did. In fact, with enough high quality links to your site, you can rank number one for your keywords and your site can lok like total crap and be so un-optimised it’s untrue! If you think I’m yanking your chain, just do a search on “credit cards” in Google and then look at the number one, two and three sites.

You’ll find they have very little relevant content and their pages are not particularly well optimised. What they do have, to get to the top of what has to be one of the most competitive, tough niches there is, is a boat-load of quality, authority links. Nothing else.

So if you want to get to the top of your niche, that’s what you’re going to have to do as well. But don’t just get any old links. The best ones come from authority sites, that are relevant to your site and your keywords are anchored in the link. A few of them will help you to outrank a site with hundreds of unanchored links, or links from blog comments or social sites.

So think about that if you work at home and want to do well in your online business with your website or blog. Get onto page one of the search engines and you will attract traffic that will convert into dollars. That’s about all there is to know. The rest is just fluff!

Terry Didcott
Work at Home

1 Comment »

Work At Home to Make Money Online is a general need for many people for many different reasons. After my last post Content is King, I will look at this need now. Some need to do this because they lost their job, or because they got fed up working for a dickhead who demanded more than they should reasonably expect. You could be a busy mother who prefers to stay at home and look after the kids while making some extra income using the Internet and its vast array of money making possibilities.

At its most basic level, people are looking at the idea of how to work at home to make money online as a viable business precept. It can work and in some instances can work very well, but the person doing it has to spend a considerable amount of time learning the ropes and also avoiding the many scams and misinformation that is prevalent online.

Often then, success can be had as long as you take the time to do the ground work and learn from the ground up how to make money online and then apply it to your daily routine when you decide to work at home.

Well, one of the easiest ways to earn money online is to build some free blogs and put up adsense ads on them. If that sounds over-simplified, then it is to a point. The basic mechanics of creating the sites are the easy part. You can use blogger or several other free blog hosts which are simple to figure out and get started quickly. But you have to be aware of some things from the very beginning and this post will help you there.

Not all free blog hosts allow you to place ads on your blog

Not all free blog hosts allow you to link to other blogs you own

Not all free blog hosts should be trusted with your content (they may be here today and gone tomorrow)

With these three points in mind, then it pays to start creating your blogs on hosts that allow you to place your own ads and to link out to other blogs you own (this is important). It is also worth mentioning that many free blog hosts will place their own ads on your blog whether you want them or not. You can apply your own adsense code to some of these, but the owners will take a share of your revenue for the privilege of using their hosts.  So you need to know who you can use that will:

Allow you to place your own ads

Allow you to link out to other blogs

Not put their own ads on your blog

Not take a share of your adsense revenue

Here is a short list of such free blog hosts that you can do that with:

Blogger

…erm, very short, it seems… that’s it I’m afraid! There are other good free blog hosts but they all have some restrictions or other that will strangle your attempts to succeed.

Other free hosts that are ok to use are:

Wordpress (you can link out but you can’t display ads)

Blinkweb (allow ads and links but they take a share of the revenue)

Blogetery (also allow ads and links but they take a share of the revenue)

Why would I show you a host that you can’t display ads on? Well, with Wordpress, you can create a few blogs that you won’t be monetising, but as a part of the process of how to make money online, you’ll be using to provide links to your blogs that you will have ads on. This improves their authority and gives them a better chance of ranking in the search engine pages (SERPs).

Oh, did I mention you need to have your site listed high in Google (and the other search engines) in order to attract organic search traffic to them? Well, I just did. You need that to make money online. That’s where you need to be getting links to your blog with ads so that people go there. If you don’t get anyone turn up at your site, who will click your ads to make money for you? Mmm… see its starting to get more complex now. I’m going to expand on that in my next post…

Terry Didcott
Work at Home

5 Comments »