Work at home SEO is really all about getting your website or blog onto page one in the SERPs. The last post Work At Home to Make Money Online, went a long way to explaining how to make money online by working at home once you’ve got the traffic showing up. So now its time to talk about ways to get that traffic to show up!

Getting your website to feature on page one of the search engines results pages, in particular Google as it generates most of the traffic, is a process known as Search Engine Optimization (SEO). There are two sides to SEO, which are known as on-site SEO and off-site SEO.

On-Site SEO

On-site SEO involves optimising your website or blog so that when the search engine bots come calling and crawl all over your pages, they like what they see because its easy to crawl (logical interlinking of internal pages) and it is relevant. Relevancy is all about including your main keywords that you want people to find your site with in the search engines in your content, in the titles of articles and blog posts, in your page header and in your site header. Focusing your site on one particular theme, such as this one is focused on “work from home,” is always a good idea. This makes it easier for the search engines to place your site in their index in the most relevant place so that people will find your site.

Off-Site SEO

Off-site SEO is all about getting links to your site. The more links you get, the more authority that the search engines place on your site and the higher in their index you will rise. The more authority that a link has, the more authority your site will get. Its fairly simple, yet off-site SEO is largely ignored by most website and blog owners. That’s a shame, as off-site SEO probably accounts for 90% of your total SEO.

Did I hear that right?

Yes you did. In fact, with enough high quality links to your site, you can rank number one for your keywords and your site can lok like total crap and be so un-optimised it’s untrue! If you think I’m yanking your chain, just do a search on “credit cards” in Google and then look at the number one, two and three sites.

You’ll find they have very little relevant content and their pages are not particularly well optimised. What they do have, to get to the top of what has to be one of the most competitive, tough niches there is, is a boat-load of quality, authority links. Nothing else.

So if you want to get to the top of your niche, that’s what you’re going to have to do as well. But don’t just get any old links. The best ones come from authority sites, that are relevant to your site and your keywords are anchored in the link. A few of them will help you to outrank a site with hundreds of unanchored links, or links from blog comments or social sites.

So think about that if you work at home and want to do well in your online business with your website or blog. Get onto page one of the search engines and you will attract traffic that will convert into dollars. That’s about all there is to know. The rest is just fluff!

Terry Didcott
Work at Home

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